How the TikTok Algorithm Works
TikTok's 2026 algorithm primarily values Watch Time and Engagement Rate. However, hashtags remain crucial — they help the algorithm understand what your video is about and who should see it.
The Winning Hashtag Formula: 3-3-3
The best strategy uses 9-12 hashtags divided into:
Don't Over-rely on High-Volume Hashtags
Hashtags like #fyp have billions of uses, making your video easy to lose in the crowd. Mix in hashtags with 10K-500K views — less competition means more visibility.
Study Competitor Hashtags
Look at what similar creators use, especially on high-performing videos. Note these down and mix them with your own unique tags.
Create a Branded Hashtag
Creating your own hashtag like #MaxViewTips makes your content discoverable and builds community around your brand.
Use Trending Hashtags — But Stay Relevant
TikTok has weekly trending hashtags. Use them, but ensure your content is genuinely relevant. Otherwise, the algorithm will penalize you.
Tools to Find the Right Hashtags
Instead of guessing, use AI tools like MaxView AI to analyze your video and automatically suggest appropriate hashtags — sorted into Popular, Niche, and Branded categories.
Conclusion
Great hashtags blend broad, medium, and niche terms to reach both new audiences and specific target groups.
