Stop Falling for the #FYP Trap
Many creators fail because they use overly broad tags like #fyp or #viral. While search volume is high, the survival rate is zero. Using Niche Hashtags is your best bet.
Think of it this way: a tag like #fyp receives new videos every single second. Yours sits at the top for a breath before drowning. A niche tag might get a few dozen new videos a day — yours can stay visible for days.
What Are Niche Hashtags?
They are highly specific tags related deeply to your content. For example, skipping #food and using #wagyusteakbkk to pinpoint a very specific audience.
The overlooked advantage: people browsing a niche tag actually care about that subject. Someone opening #wagyusteakbkk genuinely wants steak in Bangkok. Someone scrolling #fyp is scrolling past everything. Views from the first group convert into followers and customers far better.
Why Hashtags Still Matter in 2026
Platforms say their AI can read your video content directly now — but hashtags still do two jobs the AI can't fully replace.
1. They supply context the visuals don't. Your video is shot in a coffee shop, but it's really about freelancing. Hashtags are what tell the system what it's actually about.
2. They are literal search terms. Huge numbers of people use TikTok and Instagram exactly like Google. Tagging what people actually search keeps your video surfacing for months after posting.
A Hashtag Mix That Actually Works
Don't use one tier of tags. Blend three in a single post.
5 Great Ways to Find Niche Tags
1. Type a broad keyword into the app's search bar and see what auto-suggestions pop up — those suggestions are real searches.
2. Spy on successful creators in your niche. Don't copy their biggest tags; look for the ones with 50k - 500k views.
3. Look at the outlier videos of *small* accounts in your space. A small channel with a sudden spike usually got there on a very well-matched tag.
4. Read the comments on videos like yours and note the words people actually use. Casual language differs from official terminology — and casual language is what gets typed into search.
5. Use MaxView AI to instantly generate a balanced mix of broad and niche tags, based on what's actually in your video rather than guessing from the title.
Local Language or English?
If your audience is local, mix both. Local-language tags face far less competition and reach your actual market; English tags open the door beyond it. A 60/40 split works well. If your content is entirely in your local language — talking-head explainers, storytelling — lean even further local.
A Word of Caution
Remember, relevance beats quantity. Five highly targeted tags are overwhelmingly better than twenty random ones.
And never do these three:
